RESORT 2024

Ein Traum aus Rimini

Alberta Ferretti würdigt die Region Romagna und Federico Fellini

AAlberta Ferretti wählt Rimini für die Präsentation seiner Resort 2024-Kollektion. Die Modenschau, die im Castel Sismondo im historischen Zentrum der Stadt stattfand, feierte Federico Fellini und die Region Romagna, ein Land, in dem sowohl der Modedesigner als auch der legendäre Filmregisseur geboren wurden. Im Bewusstsein der dramatischen Auswirkungen der Tragödie, die Tausende von Familien und Unternehmen in ihrem Gebiet getroffen hat, hat die Aeffe Group im Einvernehmen mit den Institutionen beschlossen, die Veranstaltung zu bestätigen. Sie sind fest davon überzeugt, dass es wichtig ist, die Widerstandsfähigkeit der Region Romagna zu demonstrieren.

The Resort 2024 fashion show by Alberta Ferretti marked a moment of restart for the
Riviera Romagnola hit by the flood just as it prepares to inaugurate the summer
tourist season, one of the main engines of the local economy.

To demonstrate its closeness to the people affected by the dramatic flood, the Aeffe
Group made a donation benefiting associations active in the area. At the same time,
the company has also organized a charity auction with some Alberta Ferretti's special
archival pieces. The proceeds of the auction, as well as those from the sale of a
sweatshirt decorated with the words “Io ci sono”, will entirely go to charity. In
addition, all Aeffe employees will donate the equivalent of one hour of work and the
company will make a further donation of equal value.

Fashion and cinema: the first responds to the human need to represent oneself, the
second is storytelling, entertainment, escape. However different forms of expression,
they both feed on fantasies that become tangible through intense team work directed
by an author.

The essence of creative work: this is the link between Alberta Ferretti and Federico
Fellini. Imagining in order to make.

Against the background of Castel Sismondo, which hosts the Fellini Museum and is a
symbol of the city that returns, transfigured, in a transparent print, the Resort 2024
collection comes to life: a new iteration of a romantic and passionate, concrete and
ethereal style. .