RESORT 2024

A dream made in Rimini

Alberta Ferretti pays tribute to the Romagna region and Federico Fellini

Alberta Ferretti chooses Rimini to present its Resort 2024 collection. The fashion show,
which was held at Castel Sismondo in the city’s historic center, celebrated Federico
Fellini and the Romagna region, a land that gave birth to both the fashion designer and
the legendary film director.

Aware of the dramatic impact of the tragedy that has hit thousands of families and
companies in its territory, the Aeffe Group, in agreement with the institutions, has
decided to confirm the event.
They firmly believe in the importance of demonstrating the resilience of the Romagna
region.

The Resort 2024 fashion show by Alberta Ferretti marked a moment of restart for the
Riviera Romagnola hit by the flood just as it prepares to inaugurate the summer
tourist season, one of the main engines of the local economy.

To demonstrate its closeness to the people affected by the dramatic flood, the Aeffe
Group made a donation benefiting associations active in the area. At the same time,
the company has also organized a charity auction with some Alberta Ferretti's special
archival pieces. The proceeds of the auction, as well as those from the sale of a
sweatshirt decorated with the words “Io ci sono”, will entirely go to charity. In
addition, all Aeffe employees will donate the equivalent of one hour of work and the
company will make a further donation of equal value.

Fashion and cinema: the first responds to the human need to represent oneself, the
second is storytelling, entertainment, escape. However different forms of expression,
they both feed on fantasies that become tangible through intense team work directed
by an author.

The essence of creative work: this is the link between Alberta Ferretti and Federico
Fellini. Imagining in order to make.

Against the background of Castel Sismondo, which hosts the Fellini Museum and is a
symbol of the city that returns, transfigured, in a transparent print, the Resort 2024
collection comes to life: a new iteration of a romantic and passionate, concrete and
ethereal style. .