AUTUMN WINTER 2024

In the making

It's a different way of doing things that makes things different. It is through the materiality
of the process that new languages materialize. Alberta Ferretti has always explored the balance
between pragmatism and poetry. A woman who speaks to women, she chases magic without forsaking
a sense of realism, she dreams while keeping her eyes open and her feet on the ground.

This season the stylistic path starts from the materials, and from the most classic of oppositions
- masculine and feminine, compactness and lightness, solidity and evanescence, chiffon and flannel,
lace and chevron - to take shape in a reversal of perspectives that is all in the way of making
things, in following new approaches. The collection recapitulates themes and motifs that are dear
to Alberta - the slipdresses and the tailoring, the enveloping coats and the lyrical draping,
but also the passionate sense of decoration and the ever-present idea of offering garments that
can be worn and interpreted in many different ways - but mixes things up by not doing things as expected.

The slipdresses and the pleated dresses are made with flannel, while sartorial tucks sculpt the
light panno princess dresses on the body. The pinstripes, meanwhile, are illuminated by metal
threads, while draping is an optical illusion printed on liquid jersey. The sense of touch is
the protagonist, but sight is also stimulated by the soft and buttoned tweeds, by the large
jacquard knits made of cordonetto and ribbon. The masculine opacity of daytime fabrics finds
a counterpoint in a bold sparkle of embroidery such as medallions, sequins, baguettes and
rhinestones in the evening.